Leave a comment

High-tech movie watching comes to mid Michigan

MT. PLEASANT — Celebration! Cinema has installed a new, immersive movie-watching technology called D-BOX. The new technology was to be available beginning Friday, March 15.

“Mt Pleasant will be buzzing about this,” said Chris Couling, General Manager for Celebration! Cinema. “It’s the kind of technology that makes us really appreciate being in the movie industry. Our customers are going to love it.”

The theater is installing 16 D-BOX seats. D-BOX uses three types of movement (subtle pitch, roll and heave) to move you gently forwards and backwards, from side to side and up and down. Combine that with D-BOX’s intelligent vibrations and it all comes together to create the most amazing, all-encompassing entertainment experience ever. D-BOX is also available at Celebration! Cinema locations in Grand Rapids, Lansing, Muskegon and Portage.

“This is a great enhancement to our DLP Digital Cinema presentation,” Couling added. “With our digital 3D shows and now D-BOX motion technology, our customers have more exciting choices for entertainment.”

D-BOX Motion effects are the new art form, a multi-sensory revolution of the film industry. Action becomes motion. Sound becomes motion. Scenes become motion. D-BOX Motion Designers can create an infinite number of movements and intelligent vibrations, from the most explosive to the most subtle.


Celebration! Cinema is located at 4935 E. Pickard in Mt. Pleasant.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: