MT. PLEASANT — The Soaring Eagle Waterpark and Hotel’s website, created by the Impress Horak Creative Group in Bay City, has been awarded a Gold Addy Award by the American Advertising Federation – Great Lakes Bay Region.
The Addyhonors the Great Lakes Bay Region advertising innovators and trailblazers in both the professional and college student arenas. The navigation, writing, design, photography, and functionality of the website were all created in an intense two-month process. “We could not have done it without the close partnership with the Impress Horak Creative Group,” said Jennifer Jones, Marketing Manager for the Soaring Eagle Waterpark and Hotel.
The Telly Awards also has named the Soaring Eagle Waterpark and Hotel winners of two Bronze awards in the 34th Annual Telly Awards for the television commercial entitled “Mom’s Got This One” in the Regional TV and Multi-Market Cable categories of “Travel/Tourism” and “Use of Humor.”
The waterpark collaborated with Visuality, a full-service media strategy and production firm with offices in Madison, WI and Boston to write, direct, and produce the winning commercial. The Telly Award was founded in 1979 and is a premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.
Recently, the “Mom’s Got This One” television commercial was also awarded a Bronze Summit Creative Award. Since 1994, the Summit Creative Awards has offered participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field.