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Clare celebrates Bronner tradition

1951: While designing window displays for Jennison's Hardware in nearby Bay City, Michigan, Wally Bronner meets merchants from Clare, Michigan, looking for Christmas decorations for city lampposts. He creates a custom line of panels that mark the start of his career in Christmas decorations.

1951: While designing window displays for Jennison’s Hardware in nearby Bay City, Michigan, Wally Bronner meets merchants from Clare, Michigan, looking for Christmas decorations for city lampposts. He creates a custom line of panels that mark the start of his career in Christmas decorations.

In the Fall of 1951, the Merchants from Clare Michigan were looking for someone to help with securing some Christmas decorations. They observed Wally Bronner, who was designing a window display for Jennison’s Hardware in nearby Bay City, Michigan. Immediately, they approached him about coming up with some designs to adorn the Downtown Clare streets. Wally Bronner proudly presented these decorations that he had designed to the Clare merchants. Shortly thereafter, he decided to leave the hardware and start his own business in Frankenmuth, Michigan, known world-wide as Bronner’s Christmas Wonderland.

In a tribute to honor Wally Bronner’s display of entrepreneurship and creativity, Clare Michigan proudly displays Banner reprints of those original decorations. They were hung Nov. 19. During your Holiday travels plan to stop in Clare to admire the work of Wally Bronner that has spiraled him to fame.

 

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