MT. PLEASANT, MI — For over 70 years, Loeks Theaters, Inc. has been known for state-of-the-art amenities – and the Mt. Pleasant location has another new one.
Celebration! Cinema Mt. Pleasant has announced it is now serving beer and wine as part of the theatre experience.
“We’ve had lots of positive inquiries since the license announcement last fall,” said Chris Couling, General Manager at the Mt. Pleasant Celebration! Cinema location. “We get to join our other popular theatres that serve beer and wine. Our guests expect us to be innovative in movie-going, and we’re happy to deliver on that expectation.”
The new selection will include locally brewed beer from Mountain Town Brewery and other national and Michigan-brewed favorites like Bud Light, Angry Orchard, Will Power from Right Brain Brewery (Traverse City), and Founders All Day IPA.
Wine will include several varietals from Copa Di Vino.
“We believe one of the best ways to serve Mt Pleasant is to build the business and create a better experience,” said J.D. Loeks, President & COO for Loeks Theatres, Inc. “Our family has been a part of the Western and Central Michigan movie-going scene for 70 years. We know our guests will love the innovation to our food and beverage.”
Celebration! Cinema locations in Lansing, Grand Rapids, Portage and Muskegon all serve beer and wine to the delight of many movie-goers.
“We believe in the power of story-telling,” Loeks added. “It brings people together in meaningful ways. For a long, long time, the Mt. Pleasant market has been a good one for telling stories to movie-goers. They’ve built great memories here. It’s been our pleasure to serve this community.”